Annamalai University Question Paper December 2014
B.B.A DEGREE EXAMINATION, December 2014
(TELECOM MANAGEMENT)
(SECOND YEAR)
(PART – III)
250: MARKETING MANAGEMENT
Time: Three hours Maximum: 100 marks
SECTION - A
Answer ALL questions. (10 × 2 = 20)
1. Write two facilitating functions of marketing.
2. What is Economic Environment?
3. What is product positioning?
4. Define product mix.
5. What is![]()
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