Annamalai University Question Paper December 2014
B.B.A DEGREE EXAMINATION, December 2014
(TELECOM MANAGEMENT)
(THIRD YEAR)
(PART – III)
320: SERVICES MARKETING
Time: Three hours Maximum: 100 marks
SECTION - A
Answer any TEN questions. (10 × 2 = 20)
1. What is service?
2. What is pot purchase Evaluation?
3. What is service quality?
4. What is service Expectation?
5. What is service Research ![]()
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