Madras University Question Paper
Subject :MARKETING MANAGEMENT
Subject Code :PXH
OCTOBER 2011 U/ID 5213/PXH
Time : Three hours Maximum : 100 marks
SECTION A — (10 × 3 = 30 marks)
Answer ALL questions.
All questions carry equal marks.
1. (a) What is social marketing?
(b) What is the need for environmental analysis?
(c) What are the various buying roles played by
people?
(d) What is marketing ![]()
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