Calicut University
Question Paper Code : M 3617
Final Year B.Com. Degree (Supplementary) Examination, September 2007
Part – III: COMMERCE
Additional Paper – II
Advertising Management
Time: 3 Hours Max. Marks 80
SECTION – A
Answer any ten questions. Each question carries 1 mark.
1.Define Advertising.
2.What is Advertisement copy?
3.What is meant by point of purchase advertising?
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