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Calicut University B.Com Advertising Management 2007 Question Paper

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Calicut University Question Paper Code : M 3617 Final Year B.Com. Degree (Supplementary) Examination, September 2007 Part – III: COMMERCE Additional Paper – II Advertising Management Time: 3 Hours                Max. Marks 80 SECTION – A Answer any ten questions. Each question carries 1 mark. 1.Define Advertising. 2.What is Advertisement copy? 3.What is meant by point of purchase advertising?

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