Question Paper University : Kerala University / University of Kerala
Course: MBA
MBA DEGREE EXAMINATION, MAY 2016
Q.P.CODE: [07DMB 04]
Year of Course: FIRST YEAR
Subject of Question Paper: MARKETING MANAGEMENT
Answer any FIVE out of Eight questions.
All questions carry equal marks
(5 * 20 = 100)
1. Explain and compare the Five Marketing Philosophies..
2. Explain GE Business Grids Contribution![]()
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