University Of Pune Question Paper
B. B. A. ( Semester - V ) Examination - 2013
(D) MARKETING SERVICES
(Specialisation - II : Service Sector Management)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) Explain in detail with appropriate examples the Characteristics of
Service Marketing ![]()
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