University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
RETAIL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) Every question carries 14 marks.
Q.1) Explain Concept of Retailing ? What challenges do companies face while
Retailing Globally ?
Q.2) Discuss the factors influencing Retail Shopper with the help of![]()
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