University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Compare and contrast between Transactional Based and Relationship Based
Marketing.
Q.2) The use of Customer Database is helpful in Enhancing Relationship![]()
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