University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
INTEGRATED MARKETING COMMUNICATION
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) What is IMC ? Discuss Components of IMC with suitable examples.
Q.2) What is Internet Marketing ? Explain role of E-commerce in Marketing the![]()
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