Annamalai University question paper decembe 2014
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(SECOND YEAR)
(PART – IV)
240 : PERSONAL SELLING AND SALESMANSHIP
(Old Regulations)
Time: Three hours Maximum: 100 marks
Answer any FIVE questions (5 × 20 = 100)
All questions carry Equal Marks
1. Define personal selling. Discuss its features and importance.
2. Explain AIDAS ![]()
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