University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
FINANCIAL SERVICES MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Solve any five questions.
(2) All questions carry equal marks.
Q.l) Explain the difference between Products and Services ? How do these
differences impact the Marketing Process for Financial Services ?
Q.2) “Insurance
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