University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of IMC and its role in the Marketing Mix.
Q.2) Explain Concept of ‘Sales Promotion’. Discuss various types of Trade
Promotion Tools.
Q.3![]()
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