University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
INTEGRATED MARKETING COMMUNICATION
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Explain the importance of IMC in todays competitive environment with
suitable examples. Outline the IMC Planning Process.
Q.2) What is the ![]()
↧