University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
RETAIL OPERATIONS MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Define the term Retailer. Explain Store Based Retailing with suitable
examples.
Q.2) Discuss the role of Advertising in Retailing giving suitable
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