University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
DIRECT MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Differentiate between Direct Marketing and Interactive Marketing. Explain
main tasks of a Manager involved in the Direct Marketing.
Q.2) “Rapid Growth of ![]()
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