University Of Pune Question Paper
M. M. M. ( Semester - IV ) Examination - 2010
INDUSTRIAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) What is Derived Demand ? Explain various factors affecting Industrial
Demand.
Q.2) Discuss how Buying Grid Model is helpful in understanding Industrial ![]()
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